Discussed

Escaping the Build Trap

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.

Get the book

Check the recordings

From 31 of March

Attendees · 61

Questions for discussion

To post a question or upvote you must be registered and attend the event. You can sign up or login if you have an account already.

Check more discussions

Join the Product Book Club

You will receive discussion links and the new books chosen every month. We don’t share your email and don’t spam.